| Etablissement | Université de Béchar - Mohamed Tahri | | Affiliation | Département des Lettres | | Auteur | DROUICHE, Chikh | | Directeur de thèse | Houcine Samira (Docteur) | | Filière | Langue et Litterature Anglaises | | Diplôme | Magister | | Titre | The language of Advertising a Linguistic Analysis of Advertisements in Some English Print Magasines. | | Mots clés | Print advertisements , linguistic features ,headlines ,slogans , communication. | | Résumé | The purpose of their Works is to explore the language of advertising from a linguistic point of view.In order to do this paper examined a range of advertisements in English , from different genres of magazines puplished between the years 2000 and 2010.
The work is devided int two parts ;theoretical and practical. The objectives of thoretical part is to provide the basic definition related to the subject, the analysis of the language of advertising ; lexical , morphological and syntactical aspects.Howerver the secon part , is dedicated to the resaerch and practical analysis of the advertising headlines and slogans. | | Statut | Validé |
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