001031936
100 $a y50
101 $aang
2001 $aThe language of Advertising a Linguistic Analysis of Advertisements in Some English Print Magasines.$bressource électronique
210 $aUniversité de Béchar - Mohamed Tahri : Département des Lettres$cUniversité de Béchar - Mohamed Tahri
328 1$bMagister$cLangue et Litterature Anglaises$eDépartement des Lettres , Université de Béchar - Mohamed Tahri
330 $aThe purpose of their Works is to explore the language of advertising from a linguistic point of view.In order to do this paper examined a range of advertisements in English , from different genres of magazines puplished between the years 2000 and 2010.
The work is devided int two parts ;theoretical and practical. The objectives of thoretical part is to provide the basic definition related to the subject, the analysis of the language of advertising ; lexical , morphological and syntactical aspects.Howerver the secon part , is dedicated to the resaerch and practical analysis of the advertising headlines and slogans.
610 $aPrint advertisements , linguistic features ,headlines ,slogans , communication.
700 $aDROUICHE, chikh
701 $aArray
801 0$aDZ$bCERIST PNST
901$ac